The Power of a Handwritten Note

by Genesis Plastics Welding Marketing Team Genesis Plastics Welding Marketing Team

genesis-plastics-welding-thank-you-customer-serviceElectronic communication has become second nature to so many of us. Our days are filled with texts, emails and instant messages. We are constantly connected and at times all the instantaneous communication seems to be coming at us from every direction. It can fill our phones and email inboxes quickly, become overwhelming and adding stress to the day.

Sometimes don’t you just want to turn it all off?

Do you remember the last time you picked up a sheet of paper or stationary and actually penned a handwritten message? Chances are it has been a while. However, there is something powerful and meaningful about composing (and getting) a handwritten note. It makes you stop and take notice of the message being sent.

At Genesis Plastics Welding, we embrace the personal touch of a handwritten note. We leave them for one another when celebrating successes or giving encouragement, and we often include them in packages to clients noting important details. Yes, we live in a fast-paced world and our days are often filled with responsive communication back and forth via phone and email, but we jump at the chance to pick up pen and paper when the opportunity arises.

A recent blog by American Express notes that letter writing is all about having the right mindset and seeing handwritten notes as opportunities. We couldn’t agree more. It’s a great way to reach out, say thank-you, note a job well done or just hello. American Express shares quite a few insights and things to ponder when considering adding handwritten notes back to your routine.

The next time you consider sending an email or a text message to a client, customer or employee, take a moment to think about composing a handwritten note instead.

“The tradition of writing notes and letters has been compromised by the information age, and we seldom find time for it,” says Dawn Bryan, founder of The Qualipedia, a consumer information and lifestyle website. “This paucity, however, imparts even more value to the rare handwritten note because it makes the recipient feel special.”

Bryan says the key to writing handwritten notes is having the right mindset. “Think of writing letters and notes by hand as opportunities, not obligations,” Bryan says. “Whether commending, apologizing, consoling or answering a question, taking the time to write it is often more powerful and convincing than the message itself.”

I use handwritten notes to reach out to prospective clients and to say thank you to vendors and clients. Email is too easy to ignore. Phone calls can be invasive and are more challenging to schedule for me. Direct mail is hard to ignore and not invasive.

Bryan urges business owners to consider making handwritten notes a company tradition. She herself sets aside the week after Christmas to send personal notes to employees at their home addresses. She says the notes have a powerful impact on people, whose reactions have ranged from tears to framing the notes.

Read the full blog here.