by Genesis Plastics Welding Marketing Team Genesis Plastics Welding Marketing Team

Meet Our Intern: Ethan Steinke

Ethan Steinke’s passion for engineering began his freshman year of high school after several friends recommended that he take a Computer-Aided Design (CAD) class. Now, Ethan works as a collegiate intern with Genesis Plastics Welding creating prototypes of medical crisis equipment. 

Meet Collegiate Biotech Manufacturing Intern Ethan Steinke

Ethan is a sophomore mechatronics major at Purdue Polytechnic Institute in Anderson, Indiana. This past spring, Ethan heard through his university that Genesis was looking for interns. After applying and attending a formal interview, Ethan was accepted into the program where he has worked for almost four months. 

“Interning with Genesis is great,” says Ethan. “It’s very easy to get acclimated there. They’ll let you be hands on, and if you mess up, they accept it. Genesis encourages you to learn from your mistakes and keep going.” 

A typical Genesis workday begins at 8 am. Ethan spends his time either building CAD models or manually assembling medical equipment prototypes in what is called the “Clean Room.” Here, after suiting up in a gown and washing his hands, Ethan builds the parts he has digitally created, using heavy machinery to cut and weld the pieces. This process can take anywhere between three to eight hours depending on the quantity of pieces. 

“It’s hard work, but it’s worth it,” says Ethan. “It’s so cool to see something you make actually come to fruition.”

It often takes teams of three or more engineers to complete a CAD project. As an intern, Ethan collaborates with his team and their supervisor, Nathan Glass. 

“As a supervisor, Nathan makes sure our team is staying on track,” says Ethan. “He shows me how to properly do things so that I can get better. That’s the whole point of an internship; you’re not going to know everything, so the engineers at Genesis try to teach you.”

Throughout his internship thus far, Ethan has learned a variety of technical skills, including how to fabricate pieces using a variety of machines and equipment. In addition to these useful engineering skills, Ethan has adopted the values of hard work and dedication. 

“This internship has taught me basic discipline, such as how to take orders and do things correctly,” says Ethan. “I have also learned about the importance of being open and honest with others.”

Ethan describes Genesis as a place that is inclusive and accepting of inspiring engineers. He is confident that his internship with Genesis will help set him up for future success. 

“I want to be an engineer who helps people and makes sure the job gets done,” says Ethan. “The lessons I’ve learned at Genesis will always help me in the long run.”

by Genesis Plastics Welding Marketing Team Genesis Plastics Welding Marketing Team

[In the News] IMDMC Elects Officers

The Indiana Medical Device Manufacturers Council (IMDMC) has elected four to serve as officers on the Executive Board.

Tom Barnett, Director of Government Affairs for Roche Diagnostics, will serve as Board President. Barnett joined Roche Diagnostics in 2000. Previously he had held various roles in marketing and governmental affairs, including leadership positions at Bristol-Myers Squibb.  

“The medical devices sector is one of Indiana’s largest and most valuable economic assets representing more than 150 companies and employing more than 20,000 people. I look forward to leading IMDMC as we continue to do good work serving as an advocate, connector, and resource for Indiana’s medical device companies,” said Barnett. 

Other officers elected are as follows: Tom Ryder, President and CEO for Genesis Plastics Welding, will serve as Vice President; Troy Linder, Chief Financial Officer for Fort Wayne Metals, will serve as Treasurer; and Anne Hathaway, Executive Director for IMDMC, will serve as Secretary. 

The organization works to promote, educate, and advocate for Indiana’s medical device industry to advance the performance of our member firms and to cultivate a business environment in which member companies can flourish. IMDMC member companies produce the medical devices, diagnostic products and health information systems that are transforming patient care and patient safety. IMDMC members range from the largest to the smallest medical device innovators and companies. For more information, visit

by Genesis Plastics Welding Marketing Team Genesis Plastics Welding Marketing Team

2021 Forecast: MedTech Industry Shifts

After a turbulent 2020, rapid change will continue to mark medical device manufacturing in the year ahead. Trends we covered in our end-of-year recap remain true in 2021: digital acceleration, supply chain transformation and high demand for diagnostics, PPEs, single-use devices. What does the 2021 forecast hold in regards to medtech industry shifts?

Looking ahead, we’ve compiled reports from reputable sources to highlight four shifts that need your attention in 2021.

2021 Medtech Industry Shifts

Partnerships become critical

One trend that’s been fermenting for some time but gained new steam with the pandemic is a growing conviction that medical device manufacturers can’t go it alone. It’s going to take strategic partnerships to overcome emerging challenges, protect profits and grow market share.

As we wrote one year ago, the need for strategic partners applies to both large and small manufacturers:

  • For large OEMs, third-party relationships enable increased capacity and versatility while remaining cost-effective.
  • Small to medium startups need partners to keep costs down and increase their speed to market.

“Whether large or small, OEMs are relying on contract manufacturing organizations for everything from added manufacturing capacity to product design and development, to technical expertise,” said Tom Ryder, president & CEO of Genesis Plastics Welding. “Multifaceted partners will be key for all OEMs to continue to bring sophisticated niche medical devices to market.”

Digital realignment

Omkar Kulkarni, chief innovation officer at Children’s Hospital Los Angeles, told Becker’s Hospital Review that he expects 2021 to be a year of realignment in digital health:

“As provider systems adjust to the next normal, they will find that consumer preferences for convenience, experience and cost are even stronger than before the pandemic,” he said. As a response, “health systems will look to virtual care offerings as differentiators in their competitive markets, especially when coupled with remote monitoring and digital therapeutic offerings that can provide wraparound virtual services.”

David Shulkin, former secretary of the U.S. Department of Veterans Affairs, agrees: “By the end of 2021, more than one-third of patients will access their healthcare through a hospital or health system’s digital front door.”

Muthu Krishnan, chief digital transformation officer for IKS Health also foresees a surge in disease-specific digital health solutions. “The breakthrough for digital health in 2021 will be physicians embracing [disease-specific] tools and technologies to improve care delivery, care outcomes and patient satisfaction,” he said.

Also under the digital umbrella, Fierce Healthcare predicts communication and collaboration tools will explode in 2021.

Consumers take the driver’s seat

For years, the healthcare industry promised to be “patient-centered” but the claim wasn’t common practice. COVID-19 has forced medical device manufacturers to make that a priority, reports TechRepublic.

Fierce Healthcare also covered the theme: “Consumer’s expectation levels around virtual and digital healthcare are rising, and business processes will change to meet those expectations.” That includes greater personalization, increased telemedicine capabilities, mental health applications, and more.

In response, Fierce Healthcare predicts medical technology manufacturers will meet these new expectations and enable patients to drive their own healthcare journey.

Repositioning for opportunity

In closing, we’ll leave you with an observation from McKinsey researchers:

“While the COVID-19 outbreak is an overwhelming humanitarian crisis, it also presents an opportunity for reform in healthcare delivery. As services, case volumes, and medtech operations stabilize, the industry and each of its participants will be challenged to fundamentally rethink their business and operating models to adapt to the healthcare needs of the future.”

With that in mind, forward-thinking companies must take steps now to “reimagine the system, patient journey, and their interfaces and relationships with healthcare providers.” That includes rethinking your supply-chain network and key suppliers, they add.

This is also a time to live your company values in tangible ways and respond with new products, services and operating models that support patients and clinicians, McKinsey concludes: “This is both the right thing to do and will position companies for success in years to come.”

Chat with the Genesis Plastics Welding team…

Have a 2021 project you’d like to discuss with our team? Contact us here.

by Genesis Plastics Welding Marketing Team Genesis Plastics Welding Marketing Team

Market Shift: Medical Device Manufacturing 2020 Themes

Across all industries, 2020 has been a year of massive adaptation and reprioritization. For some fast-acting medical device manufacturers, it’s also been a season of big leaps forward. Let’s explore medical device manufacturing 2020 themes.

Medical Device Manufacturing 2020 Themes

We’ve digested a stack of 2020 market analyses and media coverage to pinpoint trends that transformed medical device manufacturing in recent months. None should come as a surprise, though that doesn’t diminish their impact — now or in the future.

In this post, we highlight 4 shifts that have changed our industry for good.

Digital acceleration

Starting with the obvious, the COVID-19 pandemic has fast-forwarded the adoption of digital health and virtual care by at least three years, reports Fierce Healthcare. Digitization efforts don’t stop there, though. 

Every aspect of selling, managing and servicing medical devices calls for greater digitization these days, from digital product demos to increased digital media buys, remote patient/clinician support.

One example of enhanced digitization are smartphone-connected pacemaker devices. Traditionally, remote monitoring for such devices entailed a bed-side console transmitting data to a physician. “Though millions of patients have pacemakers and defibrillators, many lack a basic understanding of the device or how it functions and adherence to remote monitoring has been suboptimal,” write experts at the Cleveland Clinic. By contrast, “Bluetooth-enabled pacemaker devices can remedy these issues of disconnection between patients and their cardiac treatment,” they explain. 

Drop in elective medical procedures

With patients canceling or postponing elective medical procedures, medical device buyers have deprioritized equipment that’s not useful in COVID-19 treatment, reports McKinsey. “Emergency visits are also down by half or more, and admissions unrelated to COVID-19 follow similar or even accelerated declines,” adds McKinsey. 

Like clinicians, medtech teams have had to redirect their attention to immediate crisis response: keeping employees safe, ensuring business continuity, and adapting to changes in the healthcare ecosystem. 

That brings us to the next point…

Increased demand for diagnostic tests, PPE, ventilators, single-use devices

While demand for many medical devices slowed to a crawl, demand rose for ventilators, personal protective gear and diagnostic tests. 

Demand was such that medtech firms saw competition from outside the industry as automakers and other manufacturers raced to make ventilators and personal protective gear. (General Motors and Ford delivered 80,000 ventilators to the U.S. government.)

In our own work, we’ve helped meet demand for new solutions to respiratory distress (e.g. hyperbaric oxygen hoods) and single-use devices (e.g. shaker and cell culture bags). 

Supply chain gets creative

Fewer resources and shorter development timelines mean you have to get creative. To make that possible, medical device manufacturers outsourced functions and joined forces with other market leaders.

“In addition to the extraordinary measures underway to rapidly ramp up manufacturing capacity and capabilities, medtech leaders are also looking outside their normal sector boundaries to explore creative solutions to further supplement capacity, such as partnerships with companies outside the sector, open-source equipment design, and deployment of medically trained employees to support public-health needs,” writes McKinsey.

Large and small OEMs have long sought third-party relationships to increase capacity, versatility and speed to market. (We wrote about why that makes good business and financial sense here.)

Up next

In 2021, medtech leaders can expect to see magnified versions of these trends, including greater connectivity across product lifecycles, revamps of the supply chain and go-to-market strategies. It will be tough to go it alone, and strategic partnerships will emerge as a way to plug gaps, enable speed and scalability. (Stay tuned for our 2021 Market Outlook!)


Two underlying principles you can rely on: greater emphasis on user experience and fast action. Tomorrow’s market belongs to medtech leaders who will seize the moment and act quickly to meet emerging demands.

by Genesis Plastics Welding Marketing Team Genesis Plastics Welding Marketing Team

One-On-One Virtual Trade Show Experience

Projects don’t stop, production marches on and medical device innovation continues to be needed, now more than ever. With in-person trade shows absent, how do medical device teams continue to network, innovate and fill the collaborative void?

Complimentary expert guidance for your biggest device dilemmas

COVID-19 has certainly made this year challenging. With postponed trade shows across the globe, our team has been thinking outside the box in regards to annual events, collaboration and continuing to fuel innovation within our industry. We’ve pivoted and embraced virtual meetings all year long. Now we are taking that one step further and expanding to offer a personalized virtual one-on-one trade show experience this December to help provide expert guidance for your biggest device dilemmas.

How does it work?


First, skip the germs, lines and tacky giveaways. Next, select the appointment timeslot convenient for your schedule. Then, we’ll send a link and you get to ask us anything during your personalized virtual one-on-one trade show experience. Plus, we’ll have product samples for viewing and a virtual tour of our ISO 13485 facility.

We want to hear your team’s pain points

Have a medical device project in its infancy stages and looking for a collaborative design and development or manufacturing partner? Experiencing a hurdle on a current project or generation one product currently in production? Possibly radio frequency process questions? Maybe capacity questions? We’ve got you covered and are ready to answer any and all questions, virtually.

As a collaborative solution provider, our experienced engineering and manufacturing team is well-versed in the manufacture (and assembly) of these in demand medical device products:

  • Fluid, Drainage, Collection, Storage & Feeding Bags
  • Bioprocessing and Cell Culture Bags
  • Surgical Products
  • Temperature Management Devices
  • Infection Prevention Products
  • Respiratory Products and Oxygen Hoods
  • Cryogenic Products

Discuss Your Project Virtually

While nothing can quite replace the in-person interaction of the actual trade show floor, we hope our personalized virtual trade show option can be a welcome substitute as we all navigate the pandemic.

Let’s kick start innovation and your 2021 projects!

We’ve blocked out our calendars for December 1 -3, 2020 9 a.m. – 4 p.m. EST. Click here to email us and snag your spot.

We’re in this together. Now is the time for all of us to be helpers. We’re look forward to continuing to find ways to assist one another to innovate and bring breakthrough medical devices to market.

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