by Genesis Plastics Welding Marketing Team Genesis Plastics Welding Marketing Team

In This Together | A Note from CEO Tom Ryder

We’re all in this together, and we will continue to fight the good fight here at Genesis Plastics Welding.

During these uncertain times, things can feel topsy-turvy all around us, but everyone has a part of play, preparations are constant and multi-layered; everywhere. We all must do what we can to anticipate and meet the accelerating and dire needs coming down the road.

Essential supplies are still (and will be for a long time) in great need for our hospitals.

As part of America’s critical medical device manufacturing infrastructure, as a medical device contract manufacturer, our country needs the products we produce.

I want you to know that not only are we continuing to produce essential medical device products for current customers, Genesis Plastics Welding also is actively working with Federal and Local Government to see how we can help additionally during this pandemic. Read more

by Genesis Plastics Welding Marketing Team Genesis Plastics Welding Marketing Team

Outsourced Medical Device Contract Manufacturing Amid COVID-19

We’re in this together, and that includes getting essential medical device products out the door to global OEMs and end users timely and efficiently. Looking for an outsourced medical device contract manufacturing partner?

Meet Genesis Plastics Welding

Genesis Plastics Welding is an Indianapolis-based ISO 13485:2016 certified contract manufacturer. We provide radio frequency (RF) welding and heat sealing contract manufacturing of thermoplastic products for medical, military and other niche industries. We are proud to be three decades strong in bridging the gap for global medical device OEMs.

Unmatched Expertise Enabling Medical Device Innovation

Our unmatched expertise enables medical device innovation through collaboration. As a contract manufacturing solution provider, our experienced engineering and manufacturing team is well-versed in the manufacture (and assembly) of these in demand medical device products: Read more

by Genesis Plastics Welding Marketing Team Genesis Plastics Welding Marketing Team

How to Screen Potential Contract Manufacturers

We often hear from OEMs who’ve been told their manufacturing dilemma can’t be solved, or their previous contract manufacturer couldn’t scale without hiking up costs. Other times, a production mistake sent them looking for a safer solution. Others are launching brand new devices and want to prevent mistakes their peers have experienced.

With so much on the line, you’re wise to scrutinize your options. Below are key considerations for choosing your best-fit contract manufacturer. Read more

by Genesis Plastics Welding Marketing Team Genesis Plastics Welding Marketing Team

Product Ideation: Building a Device Users Will Crave

It’s been said if you board the wrong train, it’s no use running along the corridor in the opposite direction. The same is true for bringing a medical device to market.

Often, innovators and entrepreneurs have a great idea for solving a real-life problem — whether it’s helping caregivers and patients catch a disease early, treat it more effectively, or stay healthier, longer. But in commercializing that product, costly flaws come to light, revealing missed opportunities that should’ve been caught in the ideation stages.

How do you create a medical device that patients and clinicians find compelling and worthy of their dollars?

In this post, we’ll focus on Phase Zero: the early steps when you’re shaping fuzzy ideas into one that’s worth pursuing and investing in.

Begin (and end) with the user

The success of your medical device will hinge heavily on two factors:

  1. The problem you’re solving or, put another way, the transformation the end user will enjoy as a result of using your device.
  2. The user experience.

A valuable device is one that solves a specific problem for a specific type of user, and does so as easily and pain-free as possible. In this context, “pain” can be literal or symbolic of cumbersome steps, needless confusion, hiccups or delays.

Think benefits over features, transformation over process

While features do matter, what really sells medical devices (or any product, for that matter) are benefits, or the transformation your device will deliver.

Here’s what we mean: People don’t buy pain pills because they want to swallow a pill or even because it features some fast-dissolving ingredient or minty aftertaste. People buy pain pills to stop pain. The benefit is no pain — not the pill itself, or whatever ingredients or processes were used to make that pill.

Sure, features deserve great care in the manufacturing of your device, but it’s helpful to begin framing your idea from the viewpoint of the transformation it will enable for end users.

Mind the experience

We’ve touched on this earlier, but it bears highlighting. For today’s consumers — whether patients, clinicians or else — the user experience matters almost as much as the solution your product delivers, especially when competing brands tout the same outcomes.

Thinking about existing market solutions, in what ways could your device remove points of friction, delay, confusion or discomfort? If you can save your user time, money or frustration, you’ll have a leg up over competitors selling similar benefits.

To that end, it’s vital to consider psychological and physiological principles in your design, or how humans think and use products.

Initiate market research

Once you’ve developed a hypothesis, you need to validate it. Talk with key members of your target buyer/user audience, review “Voice of the Customer” surveys, and available literature. You’ll also want to initiate clinical and market studies to further clarify the opportunity, existing competitors, and their weak spots.

At this early stage, there’s no need to spend a fortune on research, but you’ll want some proof points to reinforce and refine your idea, and help you sell it to internal stakeholders.

Get the right people (and expertise) involved

Medical devices are quite different from non-medical gadgets, and so is your target buyer’s tolerance for glitches, safety and usability issues. Getting the user, benefit and experience right is HUGE, but it’s also the first steps of many.

Given the complexities of launching a profitable medical device, it’s in your best interest to engage experts early on to prevent blind spots from derailing your progress.

As your device development progresses, it’s far easier to correct a subpar material or tweak specifications down the line. Getting the user, benefit or experience wrong, however, can be fatal to your investments.

Related insights:

Have concept in phase zero and need guidance? Our team of design and development engineers are here to help. Contact us today.

by Genesis Plastics Welding Marketing Team Genesis Plastics Welding Marketing Team

Your Expertise Can Severely Hurt Your Performance

Your expertise can severely hurt your performance, reports the Harvard Business Review, citing a decade-long research into top executives.

Two reasons for that: “The first is overconfidence: believing that brilliance in one area leads to competence in another. The second is when deep knowledge and experience leave leaders incurious, blinkered, and vulnerable — even in their own fields,” the author explains.

Put simply, no matter how much you’ve excelled in your field, you’re in danger of being blinded by your own expertise, unless you approach new challenges with a beginner’s mind. That’s especially vital in medical device development, given the potential repercussions of a single improvement or oversight.

Expertise Can Severely Hurt Your Performance

According to the report, you may be at risk of being blindsided by your own know-how if…

  1. You’ve fallen into a creative rut.
  2. Others seem uncomfortable challenging your assumptions and ideas.
  3. Market developments are beginning to take you by surprise.
  4. You’re unfamiliar with new technology and approaches in your industry.
  5. When someone asks you why you or your company does things a certain way, you shrug and think, “It’s how we’ve always done it.”
  6. When making decisions, you focus more on risks than opportunities.
  7. You find out your peers are working in ways you aren’t (e.g. Slack, Zoom, text vs email, mobile vs desktop).
  8. You keep proposing the same old tactics and strategies to solve new problems.
  9. You try to make old solutions more precise instead of pioneering new ones.
  10. Millennials leave your team faster than they leave other teams in your organization.

Is that you? What to do about it?

Researchers advise you start by methodically challenging your own assumptions and expertise. “To break this pattern, untether yourself from [the identity as the ‘best’ or ‘smart’], cultivate more modesty, and remind yourself of your intellectual limitations.”

Further eliminate blind spots by:

  • Seeking out fresh ideas.
  • Tapping new sources of talent and input.
  • Looking to teammates and peers as teachers.
  • Embracing experimentalism.
  • Posing frequent creative challenges for yourself.

Here’s the bottom line: Rededicate yourself to learning and don’t rely on what you know today if you want success to last.